WordPress is written using standard compliance high-quality code and produces semantic markup. In non-geek terms, this makes Google and other search engines love WordPress.
This is why WordPress sites tend to rank higher than others in search engines.
By design, WordPress is very SEO friendly out of the box. You can also use WordPress SEO plugins to further optimize your website.
Making your WordPress SEO friendly means it’s optimized for conversions. These are the things all websites should aim for:
- Having a targeted audience
- Retaining people long enough, so they read what you have to say
- Evoking the desired reaction in people after they read your content
For SEO to work, your content should be informative, educative and/or entertaining
